In 1760, in London, James Henry Creed founded the House of Creed. It rapidly became a favourite with the Court of England and Queen Victoria appointed Creed as an official supplier.
In 1781 James Creed creates the first Creed fragrance, Royal English Leather, for King George III and his court. He wanted King George III to be able to rest his chin on his gloved hand and inhale the glove’s fine aroma.
The House of Creed has been chosen by all the Royal courts of Europe; from Napoleon III, to Empress Eugenie, Francois-Joseph and Elizabeth of Austria-Hungary, and Queen Christina of Spain, Creed’s creations are recognised for their quality, refinement and originality.
In 1854, under the direction of Empress Eugenie, the House of Creed moved to Paris and soon acquired notoriety. With a very selective clientele, Creed went on creating unique perfumes, masterpieces of creativity. More than two hundred exclusive perfumes, all original and hand-made, have been created by the Creed family over the years.
In 1970 Olivier Creed makes Creed fragrances available to the public for the first time.
Today Creed 1760 fragrance is headed by Olivier Creed and his son Erwin who continue on the traditions begun by James Creed.