Santa Maria Novella
Santa Maria Novella is one of the oldest pharmacies in the world. Starting out with cultivating and growing herbs which they needed to prepare medications, balms and creams for the monastery's infirmary. In 1612 when their products gained renown, it was decided that the pharmacy should open to the public.
In the 18th century, thanks to the efficacy of the many formulas used, the fame of the pharmacy spread world wide. Presently under the direction of Eugenio Alphandery, the tradition is being carried on - production is limited and is meticulously controlled. Only the highest quality natural ingredients are used, and the procedures continue the founding fathers' tradition. The herbs are organically grown and harvested when their balsamic properties are at their peak, at the end of June, beginning of July. Production is now carried out in state of the art premises about 3 klms to the north of Florence. All the products are made here with equipment that has been specially designed and custom built for each specific product. Each product has a peculiar story, come and discover this beautiful brand for yourself.