If Puredistance had to define itself with a single motto, it would be 'understated elegance'. True exclusivity is at the heart of the company and Puredistance is only available at a limited amount of luxury stores around the world. The master perfume collection is only available in a pure perfume in concentrations between 25% and 32% perfume oil. Wearer's of Puredistance can be assured they wear one of the rarest perfumes in the world.