Fragonard

It was shortly before the First World War that Eugene Fuchs, an entrepreneur at hear who had already been seduced by the magic of perfume, decided to set up his own perfumery based ont he novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera's charms. Parfumerie Fragonard was opened in 1926.  Eugene Fuchs chose to name it after the famous Grasse-born painter, Jean-Honore Fragonard (1732 - 1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of the name expressed his desire to run his business in accordance with tradition.

This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company. At their instigation new production plants and sales outlets have opened in Grasse, Eze and Paris.

It was under the tenure of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and moderisation. As an avid art collector, during the 1970's he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard brand and given the town of Grasse a new cultural dimension.

The perfumes selected by Peony are sure to become your next favourite.